Solar roadways destroys crowdfunding goal, raises $1.5m

Treehugger | May 29, 2014 | Column by Sami Grover

When I posted on Solar Roadways' plan to raise $1m via IndieGogo, I confessed to being a tad skeptical.

True—our editor Lloyd's own skepticism for the project had been already challenged when the start-up managed to raise $750,000 to build a larger prototype.

Still, raising $1m via crowdfunding seemed a lofty goal indeed. And it didn't help that their video seemed, well, a little gentle. All my skepticism has once again been blown out of the water, as the IndieGoGo campaign has already raised over $1.5m and there are still 22 days to go. (A previous version of this article incorrectly stated 3 days to go.)

I'm excited. I want these guys to succeed. And I am also very pleased to see that someone made them a new video—which, judging by the 7,000,000 views, may have a big part in the campaign's success. And with good reason. It is freakin' awesome.

Be warned though. Some people still think the whole concept is pretty silly.

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PAUSE, People of Albany United for Safe Energy
PAUSE is a grassroots group of individuals who have come together to promote safe, sustainable energy and fight for environmental justice. We engage the greater public to stop the fossil fuel industry’s assault on the people of Albany and our environment.